The only constant in the world of SEO is change. It’s one of the fastest moving industries in the world. Methods dry out (or get saturated), Google penalizes seemingly random methods with updates, and things just stop working altogether. One of the oldest and longest-lasting methods for getting backlinks is undoubtedly email outreach. It’s the purest and most whitehat form of SEO, and the rewards can be immense.
Contextual backlinks, on powerful websites, are the holy grail of SEO. With a good outreach campaign, you can obtain some of these links and catapult your website up the SERPS.
The only problem with email outreach is that it’s not exactly a secret. SEOs are constantly thinking of new tips and tricks to get bloggers and website owners to give them a backlink. The largest SEO agencies in the world have entire departments dedicated to befriending bloggers and website owners to get their clients these supercharged links.
So for the one man band SEO agency, outreach can be hard.
The bloggers will often know what you are doing (and why you are doing it), and the chances are that your email will not be the first outreach email they read that day.
To give you a helping hand, here are our top 3 methods for outreach backlinking that still work well in 2017. If you can get just one or two high-powered links from a day’s work, the results will speak for themselves.
#1 – Testimonials
What better way to get someone to link to your website than by giving them a testimonial about how awesome their product is. You will have undoubtedly seen websites trying to convince you to buy their product by giving a long list of quotes from “real customers” saying how awesome their product is.
People know that these testimonials are often made up by the company themselves. To give the quotes on their website some credibility companies like to link to the website of the person who gave the review. It’s not a flawless system, but it’s better than nothing.
Using Google search operators you can find countless websites with testimonial pages in your niche.
Try something like this in Google.
Once you locate viable websites, simply write a short review of their product or service and email it over to them. End the email with something like “feel free to add a link to my site alongside my testimonial and I will be happy to verify my experience with curious visitors”.
#2 – Giveaways
Everyone loves free stuff, and this includes bloggers. If you have a product or a service that you are promoting via your website – this method is dynamite.
Find the most influential bloggers in your niche and reach out to them explaining who you are and that you are prepared to give them a free copy of your product in exchange for an honest review.
Most bloggers will reply to an email like this accepting the offer, but not all will write a review – so be sure to expect that.
However, you will usually get a decent amount of contextual backlinks to your website from authority sites in your niche if you send out enough review copies.
This works better with digital products because the review copies don’t actually cost you anything. However, it can also work well with physical products – just be sure to choose your targets wisely.
#3 – Unlinked Articles
Bloggers often talk about subjects without actually providing links and citations to back up their claims. The angle of this outreach method is to try and convince them that adding a link to your website’s content in their article will improve their content.
Use a tool like Buzzsumo to find articles on other websites that mention your niche. Then find a piece of content on your website that verifies one of the claims in their article (if you don’t have content like this, consider writing it).
Then send them a quick email telling them a little bit about your article, how it fits into their article, and explain that it might interest their readers. (Alternatively, you can write a guest post on the topic and send that to them and allow them to post it on their website in exchange for a link back to your site).
So there you have it, 3 awesome outreach strategies that are sure to get you a link or two. Outreach backlink building is long, hard, and tiresome work. But nothing is easy in SEO these days, and if you are prepared to go the extra mile with your backlinking – your competitors will be eating your dust.