The rolling out process of the mobile-first index is nearing completion. When the rolling out process completes, there will be an unavoidable change that we will see regarding indexing of websites in Google SERPs. Thus, you will have to make sure that your SEO process is quite ready to be effective after the update is completed. There are a few things that you need to take into consideration in order to deal with this mobile first index.
So, what’s the Mobile-First Index?
The indexing process of Google involves a bot that crawls through your website in a manner similar to that of a real user. Until now, Google’s bot has been acting a like a desktop user. With the mobile-first index, the bot is going to behave like a mobile internet user. Thus, Google would start using an entirely different criterion for indexing a website, i.e. the website’s response when it is viewed on a mobile screen.
Here, it would be worth mentioning that there can be substantial differences between the desktop version and the mobile version of a website if things are not taken care of. For instance, the links that are shown on the desktop version might not be visible on the mobile. That way, the invisible links will not be visible to the bot too.
Another factor is the speed of your website. As a matter of fact, this is going to be one of the primary ranking signals the search engine uses to assign website a rank. A slowly loading website will surely have thin chances to appear at the top of SERPs.
Why mobile-first index is going to be used by Google?
Google’s fascination with mobile first index should not come as a surprise if you are aware that mobile internet users have surpassed desktop users. Of the 3.2 billion folks who regularly use the internet 2.5 billion are mobile users. The desktop is becoming a secondary touch point for an increasing number of users. Seeing as Google’s users are mostly using mobile, it simply make sense to put mobile first won’t you agree?
But why a mobile-only index? Perhaps folks at Google came to the realization that users behave differently when searching on mobile. Case in point, they want the content to be served more quickly or want to see directions or distance info during local searches. Additionally, due to the fast mobile adoption rate, Google has witnessed an exceptional increase in the number of voice searches. Voice queries have multiplied 35 times since 2008 and now make up 20% of all searches.
Furthermore, the mobile first index isn’t going to change most of the ranking signals that have been used by Google for indexing of the websites using the ‘desktop-first’ index. Nevertheless, the mobile-first index is here to basically add a few ranking signals that are essentially going to change preferences of Google in order to make mobile usability feature of a website the first thing to be taken into consideration. With that said, the standard chiropractic SEO processes need to reform for better targeting of mobile audience along with the desktop users.
What would happen if you don’t have a responsive website?
Contrary to what most of the people may think after frequently reading about the mobile-first index, the Google bot would still crawl through a website if it is not responsive for mobile usability. Hence, the website would still get indexed. Nevertheless, not having responsive design would affect your online rank terribly because your website would not be using the major ranking signal.