SERP is an acronym and stands for Search Engine Results Page. These pages are the results that show up after doing a search through a search engine like Google. Type your keyword or phrase, what pops up is a SERP.

When it comes to the language of SEO, there are a ton of terms we run into that are essential to know about. SERP is exactly one of those terms and is what we will be going over right here.

How Does Google SERP Work?

The thing about any SERP is that each one is unique. Why is this? This is because the way the Google SERP (and other search engines) work is completely based on the user and the computer they are doing the search on. Google will factor in current location, search and browsing history, and even social settings.
By taking into account these factors that go beyond the direct search term, pretty much every SERP will be different. SERPS are constantly changing based on algorithms as well as pay per click advertisements. SERPS consist of both organic and paid results, with paid results appearing at the top of the page.

The Importance of Understanding SERPS

It’s important to understand SERPS if you want to get good rankings for your website, or a client’s website. Some of the best ways to help improve placement on the SERPS include on-page SEO and a good back link profile including high authority and relevant backlinks for a long-term, organic rise. Pay per click ads will also achieve desirable positions for which ever keywords that you bid on.

Once you get the hang of it, working the SERPS in your favor is actually easier than you would think. All it takes is a little common sense and some hard work.