A keyword is the word or phrase that you want to make present in your website’s content in order for your page to be found through the search engines. The keyword is typically a common search term related to whatever content you have created.

When it comes to SEO, there is a lot of emphasis when it comes to the keyword, simply because it’s the most important aspect. It is essential to utilize the keyword properly in order to gain more potential visitors to your site.

Keyword Definition and Why it’s Essential

Keywords are essential in SEO, simply because those are the terms and phrases you are going to want to rank for. With the proper keyword SEO, you can rank on the first page of Google, ultimately providing a direct source of organic traffic for your site. In order to achieve this, you’ll need to understand the way people search and look for what they want, whether it be answers, products, information, etc.

How Important is Keyword Research?

Typically when it comes to keywords, the more popular (or profitable) a phrase is, the more difficult it will be to rank. This is because increased competition means there are more high quality websites, videos, and blogs already focusing on these keywords.

Often times, the best keyword for SEO would be long-tail keyword, which is a search phrase with 3+ words that come with the benefit of being more specific to the searcher’s interests or needs, as well as being less competitive.

A long-tail keyword is far more fun to use as you can play with several queries in the same term.

If the main keyword for this page would be “keyword” a long tail could be “definition of keyword in SEO”. Here we are targeting several queries instead of just the exact match keyword.

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Using the Google Keyword Planner for Keyword Research

One of the best, free keyword research tools you can use is the Google Keyword Planner, which can be found in Google AdWords. This tool offers SEO practitioners a lot of benefits such as flexible search options, keyword refinement, negative keywords, easy Excel exporting, and advanced options (mobile search statistics, filters, etc.). You can also trust it to give you accurate results since it taps into Google’s very own database.

The Google Keyword Tool is extremely useful in determining the value and search volume of a keyword. Many times a keyword, or key phrase, will have much lower search volume than a slight variation of it. In fact, this tool can provide you with an extensive list of results of relevant keywords and phrases along with their monthly search volumes.

More Advanced Keyword Research Options

It’s extremely useful to refine your search and narrow down your keyword choices with the Keyword Tool. Choose your target country and language, see local or global monthly search volumes, check on the competition and average cost per click, and more. This is extremely useful if the content you are providing is specific to a certain location (city or country) and/or language.

If you’re serious about SEO, then you know that without a doubt you need a good keyword, or even a set of keywords to target.